KEEP SUMMER CLOSE BY WITH THIS BEAUTIFUL PROMO FOR THEIR NEW COLLECTION
Story by Odessa Paloma Parker
Even though thoughts of summer are starting to fade fast, JUMA just launched a video for their Spring/Summer 2013 collection to showcase next season’s array of hyper-colour clothing and acccessories.
Shot by Adam Levett, styled by Chloe Wise, and with makeup and hair by Plaid’s beauty editor, Robert Weir, the video – which stars Ford Model’s Mikayla – is an oddball ode to clear lakes, bright sunshine, summer camp, and also the ink that runs deep throughout JUMA’s free-spirited line.
While we can’t hang on to the heat, at least we have this video to keep us warm for the next few months.