He-luxe
A GUIDE TO DECADENT SKINCARE FOR MEN Story by Karen Welcome What makes a man’s skin significantly different, you ask? It’s simple: Men have thicker skin than women, and it tends to be more oily. Pair that with having to shave daily (in some cases), and you’ll find that a man’s skin can...
Moisturize Me
HOW TO MAKE YOUR OWN MOISTURE-PACKED BEAUTY PRODUCTS Story by Karen Welcome Image & objects by Madison van Rijn The days are getting colder and your skin needs extra moisture to combat the weather’s drying effects. Exposure to frigid air can lead to cracked, dry skin that can weaken its elasticity. While you’re cozy...
Do It Yourself: Winged Eyeliner
ALL EYES WILL BE ON YOU THANKS TO THIS NEW TUTORIAL BY ROBERT WEIR Daunted by this season’s hottest style for eyes? Don’t be! Our beauty editor, Robert Weir, shows you how to achieve a quick and easy-to-apply winged eyeliner style from the gorgeous studio at Hair On The Avenue.
Katie Green
WE ASK THE BRAND COMMUNICATIONS MANAGER FOR 3 MEGA BRANDS WHAT’S IN HER MAKEUP BAG As told to Amanda Elizabeth Smith I often joke that I must have been born with genes coded for fashion and beauty. It’s a love affair that is embedded deep in my DNA. As luck would have it,...
Forever Rouge
RED LIPSTICK IS THE SEASON’S HOTTEST TREND Story by Karen Welcome Gwyneth Paltrow once said, “Beauty, to me, is about being comfortable in your own skin – that, and a kick-ass red lipstick.” Perhaps that is because red lipstick has always been associated with power, glamour and sex appeal. Plaid puts a spotlight...
Do It Yourself: Dark Lips
HAIR ON THE AVENUE TEAMS UP WITH PLAID TO BRING YOU EXPERT TIPS FOR THE PERFECT DARK POUT Going to the dark side isn’t easy, but our beauty editor, Robert Weir, sure makes it seem that way in this new how-to video in collaboration with Hair On The Avenue!
Intertwined
WHY BRAIDS REMAIN AN ENCHANTING, ENDURING STYLE & HOW YOU CAN ACHIEVE THE LOOK Photographed by Tony Di Lorenzo Makeup and hair: Wendy Rorong (for Moroccanoil/M.A.C Cosmetics/Plutino Group) Model: Alecsa (Ford Models) Story by Karen Welcome If there’s one thing that cannot be denied, it’s that women the world over are bound by...
5 Beauty Buys From The Grocery Store
EVERYDAY EATS ARE THE KEY TO A NATURALLY HEALTHY GLOW Story by Jennifer Ng Illustration by James Harrison A few weeks ago, Plaid had the pleasure of speaking with Gina Schonberger, esthetician at Dean Salon and Esthetics. With 25 years experience behind her, we couldn’t wait to pick her brain about beauty. What...
Fall Beauty Trends
OUR PICKS FOR THE TOP LOOKS FOR YOU THIS SEASON Story by Amanda Elizabeth Smith Plaid takes a moment to look at our favourite beauty trends for Fall 2012 that will give you a fresh and gorgeous start as the season approaches. Hair It’s all about dressing your hair up for any occasion....
Why We Loved Fashion Cares
A BACKSTAGE LOOK AT THE FINAL FASHION CARES Story by Jennifer Ng Photos provided by M.A.C Cosmetics In its 25th and final year, M.A.C‘s fundraising féte, Fashion Cares, pulled out all the stops. Models, dancers, makeup artists and more gathered to donate their time to the charities benefited by the event, including the...
Fall Grooming Essentials
OUR TOP FIVE TIPS FOR ACHIEVING YOUR PERFECT LOOK Story by Robert Weir Photos by Kris Steeves Grooming: Robert Weir (Ford Artists) Model: Bradley (Spot 6 Model Management) There are so many products that are geared towards women to help them look their best; what can men do to look great? As a...
Top 5 Hairsprays
KEEP YOUR ‘DO IN CHECK WITH OUR FAVE HAIR HOLDERS Story by Amanda Elizabeth Smith Illustration by James Harrison What did the can of hairspray say to the strand of hair? “Hold it right there!” Bada boom bada bing…*crickets*. Seriously though, don’t you wish that your hair would just stay in place? It...
The Beauty of Whole Foods
THE BEST COSMETICS BUYS FROM THE WHOLE FOODS AISLES Story by Jennifer Ng Whole Foods Markets have brought new life to “beauty” grocery shopping. This organic store carries some of the best natural and eco-friendly brands out there – ones that are equally as effective as their chemical-filled counterparts. Weleda Skin Food This...
Polished Purist
A FEW OF OUR FAVOURITE NATURALLY BEAUTIFUL BEAUTY BRANDS & RESOURCES Story by Karen Welcome Illustration by Madison van Rijn A concern for the well-being of our environment birthed a concern for our own well-being and thus the green movement has transcended from the earth to our skin. Our generation has gone beyond flower halos...
Curly Q’s
HOW TO ACHIEVE THE BEST LOOKS FOR YOUR CURLY HAIR Story by Karen Welcome Illustration by Madison van Rijn Sometimes it seems as if girls with straight hair have all the luck. Parading around without a fear of frizz, and a confusion as to why girls with flat-ironed tresses are constantly dodging rain drops. In...
Best Beauty Buys Under $5
STRETCH YOUR SAVINGS WITH THESE PLAID-APPROVED PRODUCTS Story by Amanda Elizabeth Smith & Odessa Paloma Parker Illustration by Madison van Rijn These days, every penny counts when it comes to being fabulous! Check out our list of beauty buys that, at less than five bucks, will have you looking great and feeling quite clever....
Sun Smart
FIVE BEAUTY PRODUCTS THAT COME WITH SPF PROTECTION Story by Karen Welcome Illustration by James Harrison While you may be able to stand the heat, you have to think twice about exposing your face to the sun’s ultraviolet rays. The level of SPF (sun protection factor) found in a product serves as a guide...
Summer Beauty Essentials
PRODUCTS THAT WILL KEEP YOU LOOKING FRESH IN THE HEAT Story by Amanda Elizabeth Smith Illustration by Madison van Rijn With summer officially here, the hot muggy weather can make looking your best a bit tricky. Plaid lists our summer beauty must haves that will have you looking gorgeous regardless of how sizzling...
Pretty In The City Lash & Beauty Bar
Story by Karen Welcome Photo provided by Pretty In The City Imagine a room with women who possess talent and covetable style, waiting to help you get ready for your big night out; therein you’ll find a chic, clean space called Pretty in the City. Located in mid-town Toronto, the staff at this beauty...
M by Maddie
CANADIAN BEAUTY BRAND SHOWS PLAID READERS SOME LOVE Story by Robert Weir Photo provided by M by Maddie A few months ago I had the opportunity to team up with the new cosmetic company, M by Maddie, during Fashion Art Toronto. I was the Key Makeup Artist for the shows, and they were...
Personal Best
OUR BEAUTY EDITOR GUIDES YOU THROUGH FINDING THE RIGHT LOOK FOR YOU Photographed By Nadia Cheema Makeup: Robert Weir (Ford Artists) Hair: Kelly Armstrong Photographer’s 1st Assistant: Shane O’neill Photographer’s 2nd Assistant: Zsuzsi Pal Makeup Assistant: Brittany Sinclair Story by Robert Weir I believe that all women are beautiful, and I can’t think...
Ciaté’s Caviar Manicure
TAKE YOUR NAILS TO A LUXE NEW LEVEL Story by Karen Welcome Photo provided by Ciaté Nail art is hotter than ever right now and, thankfully, also easier than ever. Last year’s trends included nail colours infused with shatters and crackles to provide an effect that one could do without a trip to...
Lash Dispatch
OUR FIVE FAVOURITE MASCARAS ON THE MARKET Story by Amanda Elizabeth Smith Illustration by Madison van Rijn With every cosmetic company claiming that their mascara is the best, it can be hard to determine which one is right one for you. Plaid narrows it down and picks out our all-time favorite mascaras that guarantee...
Cosmetics Quest
THE BEST PLACES IN TORONTO TO BUY MAKEUP, SKIN CARE & BODY PRODUCTS Story by Amanda Elizabeth Smith Illustration by Madison van Rijn Buying makeup and personal care products can often be overwhelming. Plaid has picked our favorite boutiques that have an amazing selection and a considerate staff, in order to help you have...
Clinique Almost Lipstick
SEVEN NEW WAYS TO LOVE YOUR LIPS Story by Amanda Elizabeth Smith Spring is now upon us – what better way to celebrate the sunshine than with a bright pout! A big trend for Spring is a statement lip, but for some women experimenting with bright colours can be a little intimidating. For...
Shawna Lee
JUDY INC’S MAKEUP MAVEN SHARES WHAT’S IN HER MAKEUP BAG As told to Plaid Magazine Photos by Vincent Lions “I used to draw a lot, mostly faces. I got into modeling as a teen, and started working with different photographers and makeup artists; that’s when I became fascinated with being on set and...


