He-luxe
A GUIDE TO DECADENT SKINCARE FOR MEN Story by Karen Welcome What makes a man’s skin significantly different, you ask? It’s simple: Men have thicker skin than women, and it tends to be more oily. Pair that with having to shave daily (in some cases), and you’ll find that a man’s skin can...
Earthly Delights
INGREDIENTS & MATERIALS THAT WILL NATURALLY BOOST YOUR BEAUTY ROUTINE Story by Karen Welcome Photos by Mark Binks Honey Honey is well known for its anti-aging and anti-bacterial properties because it is filled with vitamins and minerals. Honey’s best beautifying quality is that it works overtime as a humectant and is a great...
Don’t Trash Your ‘Stache
EVERYTHING YOU NEED TO KNOW ABOUT FACIAL MAINTENANCE THIS MOVEMBER Story by Amanda Elizabeth Smith ‘Tis that time of the year again, when men embrace their inner Burt Reynolds and put down the razor for the month, all in the name of Movember. Although we love the idea of dudes growing mustaches to...
Moisturize Me
HOW TO MAKE YOUR OWN MOISTURE-PACKED BEAUTY PRODUCTS Story by Karen Welcome Image & objects by Madison van Rijn The days are getting colder and your skin needs extra moisture to combat the weather’s drying effects. Exposure to frigid air can lead to cracked, dry skin that can weaken its elasticity. While you’re cozy...
Do It Yourself: Winged Eyeliner
ALL EYES WILL BE ON YOU THANKS TO THIS NEW TUTORIAL BY ROBERT WEIR Daunted by this season’s hottest style for eyes? Don’t be! Our beauty editor, Robert Weir, shows you how to achieve a quick and easy-to-apply winged eyeliner style from the gorgeous studio at Hair On The Avenue.
Candy Coated
NAIL THE SEASON’S COLOUR TREND WITH A SET OF HIGH-PIGMENT TIPS Photographed by Joseph Saraceno (judyinc.com) Off figure styling: Tricia Hall (Ford Artists) Story by Jennifer Ng Over the past few years, we’ve seen cosmetic brands release all sorts of crazy nail polish colours. There was a time (remember the 90s?) when all...
Forever Rouge
RED LIPSTICK IS THE SEASON’S HOTTEST TREND Story by Karen Welcome Gwyneth Paltrow once said, “Beauty, to me, is about being comfortable in your own skin – that, and a kick-ass red lipstick.” Perhaps that is because red lipstick has always been associated with power, glamour and sex appeal. Plaid puts a spotlight...
Do It Yourself: Dark Lips
HAIR ON THE AVENUE TEAMS UP WITH PLAID TO BRING YOU EXPERT TIPS FOR THE PERFECT DARK POUT Going to the dark side isn’t easy, but our beauty editor, Robert Weir, sure makes it seem that way in this new how-to video in collaboration with Hair On The Avenue!
5 Beauty Buys From The Grocery Store
EVERYDAY EATS ARE THE KEY TO A NATURALLY HEALTHY GLOW Story by Jennifer Ng Illustration by James Harrison A few weeks ago, Plaid had the pleasure of speaking with Gina Schonberger, esthetician at Dean Salon and Esthetics. With 25 years experience behind her, we couldn’t wait to pick her brain about beauty. What...
Fall Beauty Trends
OUR PICKS FOR THE TOP LOOKS FOR YOU THIS SEASON Story by Amanda Elizabeth Smith Plaid takes a moment to look at our favourite beauty trends for Fall 2012 that will give you a fresh and gorgeous start as the season approaches. Hair It’s all about dressing your hair up for any occasion....
Fall Grooming Essentials
OUR TOP FIVE TIPS FOR ACHIEVING YOUR PERFECT LOOK Story by Robert Weir Photos by Kris Steeves Grooming: Robert Weir (Ford Artists) Model: Bradley (Spot 6 Model Management) There are so many products that are geared towards women to help them look their best; what can men do to look great? As a...
Top 5 Hairsprays
KEEP YOUR ‘DO IN CHECK WITH OUR FAVE HAIR HOLDERS Story by Amanda Elizabeth Smith Illustration by James Harrison What did the can of hairspray say to the strand of hair? “Hold it right there!” Bada boom bada bing…*crickets*. Seriously though, don’t you wish that your hair would just stay in place? It...
The Beauty of Whole Foods
THE BEST COSMETICS BUYS FROM THE WHOLE FOODS AISLES Story by Jennifer Ng Whole Foods Markets have brought new life to “beauty” grocery shopping. This organic store carries some of the best natural and eco-friendly brands out there – ones that are equally as effective as their chemical-filled counterparts. Weleda Skin Food This...
Polished Purist
A FEW OF OUR FAVOURITE NATURALLY BEAUTIFUL BEAUTY BRANDS & RESOURCES Story by Karen Welcome Illustration by Madison van Rijn A concern for the well-being of our environment birthed a concern for our own well-being and thus the green movement has transcended from the earth to our skin. Our generation has gone beyond flower halos...
Curly Q’s
HOW TO ACHIEVE THE BEST LOOKS FOR YOUR CURLY HAIR Story by Karen Welcome Illustration by Madison van Rijn Sometimes it seems as if girls with straight hair have all the luck. Parading around without a fear of frizz, and a confusion as to why girls with flat-ironed tresses are constantly dodging rain drops. In...
Best Beauty Buys Under $5
STRETCH YOUR SAVINGS WITH THESE PLAID-APPROVED PRODUCTS Story by Amanda Elizabeth Smith & Odessa Paloma Parker Illustration by Madison van Rijn These days, every penny counts when it comes to being fabulous! Check out our list of beauty buys that, at less than five bucks, will have you looking great and feeling quite clever....
Sun Smart
FIVE BEAUTY PRODUCTS THAT COME WITH SPF PROTECTION Story by Karen Welcome Illustration by James Harrison While you may be able to stand the heat, you have to think twice about exposing your face to the sun’s ultraviolet rays. The level of SPF (sun protection factor) found in a product serves as a guide...
Summer Beauty Essentials
PRODUCTS THAT WILL KEEP YOU LOOKING FRESH IN THE HEAT Story by Amanda Elizabeth Smith Illustration by Madison van Rijn With summer officially here, the hot muggy weather can make looking your best a bit tricky. Plaid lists our summer beauty must haves that will have you looking gorgeous regardless of how sizzling...
M by Maddie
CANADIAN BEAUTY BRAND SHOWS PLAID READERS SOME LOVE Story by Robert Weir Photo provided by M by Maddie A few months ago I had the opportunity to team up with the new cosmetic company, M by Maddie, during Fashion Art Toronto. I was the Key Makeup Artist for the shows, and they were...
Get Grooming
THE HAIR PRODUCTS EVERY GUY NEEDS Story by Amanda Elizabeth Smith We spend a lot of time making recommendations to the ladies – now let’s hear it for the boys! Here are our favorite hairstyling products designed to help you achieve your perfect look. Joico STRUCTURE Paste (Flexible Adhesive) This paste helps create texture...
Foundation Primer
SKIN’S IN THIS FALL – PLAID HELPS YOU PUT YOUR BEST FACE FORWARD Story by Rebecca Perrin One of the single most important products to include in your make-up bag is a foundation primer. This fall’s face is bare and beautiful, and acts as a canvas for well groomed brows and the metallic washes...
Hair Mask Heroes
YOU’LL FLIP YOUR LID FOR OUR FAVOURITE HAIR REPAIR PRODUCTS Story by Amanda Elizabeth Smith From ombré highlights to sun-kissed days to swimming in chlorine pools, the end of the summer can leave hair feeling dry, limp and frizzy. Thankfully, there’s a solution for giving your parched locks the moisture and nourishment it needs!...
Liner Notes
PLAID’S PICKS FOR ACHIEVING FALL’S CLASSIC EYE LOOK Story by Amanda Elizabeth Smith As Cleopatra, Elizabeth Taylor made the “Cat Eye” a makeup classic around the world. Warhol muse, Edie Sedgwick, was known for her heavily kohled eyes and equally dark brows. These fashion icons made eyeliner a staple item in women’s makeup bags...
Thursday Plantation
AN EFFECTIVE, GENTLE APPROACH TO SKINCARE & MORE Story by Odessa Paloma Parker We’re all looking for more naturally wonderful ways to treat our skin and body care issues, and Australia’s Thursday Plantation is a brand of tea tree-infused products to suit a variety of needs, from an Acne Face Wash to their Chewing...
Dry Shampoo
KEEP YOUR COIF PICTURE PERFECT WITH OUR DRY SHAMPOO PICKS Story by Robert Weir Images provided by Rene Furterer, CLEAN & Laboratories Klorane Top hairstylists suggest that you wash your hair every 2 to 3 days. And let’s face it – in the winter, who wants to deal with blow drying every day? So...
Manicures
THE PERFECT PAIR IS EASY TO ACHIEVE WITH THIS SEASON’S HOTTEST NEW PRODUCTS Story by Rebecca Perrin With a variety of trend colours to choose from, fall is a great time to give your fingertips some love. When asked for her personal favourites for the season, publicist and fashion “it-girl” @OscarPRGirl tweeted that she’s...
August Beauty
TWO END-OF-SUMMER TREATS TO KEEP YOU LOOKING FRESH INTO AUTUMN Story by Rebecca Perrin In June, Canadian girls feel rich with the number of summer days remaining. By the end of July, however, we know our days of little make-up and no-fuss hair are numbered. Stuck between the long and easy days of July...

